Design is not just visual. It is about creating an emotional connection with your audience. With a strong understanding of our clients’ intention, we curate fresh ideas with novel techniques to illustrate the narrative.

Design

Making your websites faster, lighter and more efficient. Digital technologies evolve each day, so we constantly adapt to stay on point. Then, we give you the keys so you can keep your content relevant with full independence.

Websites

Pulling off seamless customized online and hybrid event experiences. From virtual conferences and summits to live-streamed product launches and webinars, we craft engaging, interactive designs that drive audience engagement and deliver measurable results.

Digital & hybrid events

Social media marketeers are unanimous: video is the most impactful medium. For commercials or short films, we propose striking narratives and produce stunning content that will leave a lasting impression.

Videos

In the age of information inundation, your content needs to be better to stand out. Better means different, innovative, more tailored.

Social content

Spatial design is about navigating forms and spaces. It is also about turning communication and technical constraints into opportunities so we can create exhibitions that vehiculate emotions.

Spatial design

You are unique. Your reality, your organization and your colleagues are unique. So we had to develop a methodology to ensure we could express your uniqueness in our creative productions.

We tested and experimented different models and processes that help us to catch the essence of your briefing. We asked ourselves if there were any magic way that could allow us generate unique creative proposals, that hits our clients in the guts with certainty?

We ended up with the two-sides briefing theory.

 often only in a technical point of view. What support, which format, what deliverables, what objectives… The technical briefing is obviously a key point of any project.

But a list of technical specifications can end up generating very different products. Take two famous paintings: 

 from Toulouse Lautrec. Technically, both can be described as

 works of art created by applying paint, pigment, or other coloring agents to a flat surface such as canvas, paper, or board and depicting a show in a circus

. But they look radically different and the impact they have on you is different too.

The difference stands in both the artists’ interpretations and your emotional way of receiving the message.

The difference stands in emotions. Because emotions are personal, unique and genuine. We believe our creative process should play with emotions so we can generate proposals that tell more authentical stories.

 takes so much importance in our creative process: understanding our client’s reality, challenges, objectives; grabbing insight on who is around the table, what are everyone expectations and agenda; understanding what people say, but also focusing on why they say it. We try to focus on human beings; understanding what they need, what they like and above all what they find unique about their organization, their work, their team.

Therefore, in complement to the elaboration of a technical briefing, we set up an emotional briefing thanks to a well-established methodology with different steps: specific questions (formal / informal), presentation and discussion around of references, formalization of both technical and emotional briefings...

Understanding our clients emotionally helps us developing more accurate services. 

Will you be the next one to open your heart to our creativity?

About uniqueness of emotions

You cannot pretend to generate true creativity if you don’t watch trends, if you are not curious enough to guess what’s coming next. But this implies daring to be wrong. A state of mind that requires a huge amount of energy.


After spending 3 years convincing clients that hybrid events was the new normal, we witness today that both organisers and participants see hybrid more as a constraints than an opportunity. We are still convinced hybrid opens new communication doors and extends events reach, but we acknowledge that the “hybrid as new normal” we described so many times as the most certain trend, did not happen.

In the same way, cryptos, NFCs and Metaverse were expected to change the world. They have, and maybe they still will. But after few months of trends, a simple hesitation of few key actors suffices for the whole world to start thinking they might not be as promising as expected. In the specific cases of cryptos, NFCs and Metaverse, if they are still considered promising, they are not trend number one anymore. Because number one today is A.I. (April 2023). And A.I. is actually trending so much that some solutions are already obsoletes  after few months on the market.

Investing in research and innovation is a risk. All financial investments spent in development, testing and commercial efforts can bring very limited return. Worse, the energy and motivation of a team that focused for months on a specific topic can disappear in a snap. You risk a potential high loss simply because you backed the wrong horse, or because some external factors intervened in the process (decision from a key player, war, sanitary crisis, you name it).

So the question is : is it worthy? Financial loss, team motivation, team overload : is the risk worth taking?

Our answer is : it depends how much you learn.

How you consider these fails as an opportunity for your team to grow. How it contributes to your processes, how it helps opening your minds. That’s the interesting part of not knowing : what looks like a lost investment today might actually end up being a winning choice tomorrow (the story of QR code, announced dead few years ago and now trending again is a great example).

How this state of mind cultivates curiosity among your staff. How it therefore helps you fostering creativity.

Daring to be wrong is also making sure to have an opinion and bring something on the table. Recognizing this opinion might be wrong allows debate, brainstorming and ideas generation.

So, we don’t know, we explore and we guess.

Daring to be wrong

WOOGIE was tasked with building a new website for Otra Vista, a hybrid audiovisual agency based in Belgium. Otra Vista had recently decided to shift their focus exclusively to collective interest topics such as sustainability, social justice, and democracy, while also producing their own collaborative projects.

In line with Otra Vista's values, WOOGIE opted to use Next.js technology for the new website. Next.js is a technology that shares their values as it uses less data and is therefore more sustainable. This decision resulted in a website that not only looked stunning but was also aligned with Otra Vista's commitment to sustainability.

The website's design was inspired by Otra Vista's vision of creativity and engagement. It features a clean, modern layout with engaging visuals and user-friendly navigation. The site's content was also carefully crafted to highlight Otra Vista's values and their work in collective interest topics.

WOOGIE was proud to collaborate with Otra Vista on this project and create a website that aligns with their mission and showcases their work in a visually stunning and engaging way.

Want to up your website game? Get in touch for a free quote hello@woogie.studio

Otra Vista's new website

We helped them to shift from physical to digital in the space of 3 months, organising our first events with the ENI contract (insert link here).
We then transformed the largest EU Event on Education into a successful hybrid event attended by thousands of people from all EU member states and extra partner countries.

Reinventing 20 years of business in 3 months during a full lockdown

Finding the best available technical solutions, and where needed we developed our own solutions.

Working with non-mature applications/software in constant evolution

Convincing clients and partners of the importance of digitilisation

Training speakers on how to use the solutions and tools we developed.

The organisers were so satisfied with the digital component of this event they decided they would not go back to physical or hybrid format for the following editions.

By 2021, we had a sufficiently mature knowledge of our digital tools to transpose this know-how to the hybrid world.

Here again, we were up for a challenge: we participated in the creation of the first large-scale hybrid event in Brussels for European institutions.


Helping clients maximise the opportunities offered by hybridization

Creating a program that catered to both physical and digital audiences

Creating highly attractive visual content to engage online audience

And now in 2022, all 3 solutions (physical, digital, hybrid) are mature. Through unbridled imagination and true resilience, we have provided creative solutions for our clients and have become the leader in terms of hybrid & digital events in Europe. We now have the wherewithal to provide high-value services in these three domains. The game today is to understand and frame our client's objectives and understand their realities and their audience's expectations to build a unique and tailor-made combo. So, the real question is: what are your objectives? We’ll help you find a solution to optimize the impact of your event.


Digital events

The European Neighborhood Policy governs the European Union’s relations with 16 of its closest Eastern and Southern neighbors.

Launched in 2009, it aims to strengthen and deepen the political and economic relations between the EU, its Member States, and 6 Eastern European and South Caucasus partner countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova, and Ukraine.

Thanks to cecoforma, the EaP will forever be recalled as WOOGIE's first digital opportunity and we’ll always make all necessary efforts to keep them satisfied.

Indeed, the EaP administration was the first one to jump aboard the digital train in 2020.

Since then we have supported cecoforma in delivering more than 100 digital events.

These events go from small, very interactive meetings to large-scale streaming events.

In spring 2020, we worked hand in hand with cecoforma to offer the EaP administration 100% digital solutions. We conceptualized and developed day and night for 2 months straight, with test learns, demos, and practice runs. We were operational with a 100% homemade streaming tool for the first large-scale event on 25 May 2020.

Sounds like a decade ago, especially considering that none of the big players on the streaming/conferencing system (zoom, Webex, Hopin, Swapcards) was mature and reliable enough at that time.

Since then, we adapted to hybrid when EaP partner countries started to meet in person again.

And today we continue serving them on a weekly basis.

Quite a success story, wouldn’t you say?

European Neighborhood Policy

A website is generally considered central to a global online presence. A stable channel that ensures consistent and harmonized communication as opposed to more dynamic and short-term content on social media. The brand website as a brand home base, that connects the dots, in the long term. Event websites are very different. They are a short-term communication tool, with a life span of only a few weeks.

They often follow a single communication objective: drive people to your event.

They follow the same straightforward communication funnel: users get to decide why they should attend as well as practical information on the event (consideration phase). If they are interested, they register (conversion phase).

The website stays online often only for a short period of time. They are published approximately 2 months before the event and are often pulled offline one month after the event.

But what’s more special about them: they need to be developed in record time.

Between, the understanding phase and until delivery of the website, we usually have only about a month. This means it leaves only a week for understanding, another one for web designs, and a two-week sprint for development.

All in all, we develop about 40 of them every year. To deal with these constraints, we have set up a specific methodology that allows us to deliver a unique website for each project in record time without affecting quality.

Strong validation steps, building on each other, to avoid back and forth and changes in the plan.

A full stack development team manages web design and web development (frontend and backend) to ensure consistency between designs and development.

An easy-to-use CMS so our client has full control of the event website as of the first release to ensure a quick update process.

Hopefully, most of this methodology is still valid for the brand website and long-term projects that we deliver too, and our team is drilled and skilled to develop these for you.

Curious case of event websites

The two-day event, which took place on 13-14 December 2022 at the Grand Millennium Business Bay Hotel in Dubai, aimed to help food and beverage industry professionals in the Gulf Cooperation Council (GCC) countries leverage the benefits of sustainable, diverse, safe and organic food and drink from Europe.

cecoforma had to take different parameters into consideration while organising the seminar, including the need to create an interactive event that offered networking opportunities, engaging sessions, and an immersive experience for attendees.

The organisers also wanted to ensure that the seminar was accessible to a wide audience, including those who could not attend in person.

WOOGIE took care of the digitalisation of the seminar, creating a web platform and streaming the content during the two-day event.

They ensured that the platform was user-friendly and accessible to all attendees. WOOGIE also provided technical support throughout the event, ensuring that the sessions ran smoothly without any glitches.

Thanks to our common efforts, cecoforma & WOOGIE were able to organise a successful seminar that matched clients expectations.

The event featured expert speakers from the EU, who presented on topics such as the sustainability and safety of EU agri-food production, EU policies on food safety, animal and plant health, and food traceability, among others.

The agenda also included breakouts on specific production methods focused on organic production and business perspectives from those with first-hand experience in this exciting area.

The seminar was not just informative but also engaging, with French Chef Junior Nadje bringing the discussion to life with a cooking show and a menu featuring agri-food products from across the EU's 27 Member States. Attendees had the opportunity to sample and experience these products for themselves, giving them a deeper understanding of the EU's latest initiatives regarding sustainable and organic food.

Through this collaboration, cecoforma & WOOGIE were able to organize a successful seminar that provided valuable insights into the EU's approach to delivering safe and sustainable food. WOOGIE's expertise in digital events helped ensure that the seminar was accessible to a wide audience, including those who could not attend in person. This case study highlights how a collaborative approach to event management can help businesses achieve their goals and provide attendees with a memorable and engaging experience.

Seminar on EU standards for agri-food products

Create an exhibition concept for a video and photo exhibition taking place during a one-day event at the Bozar Centre for Fine Arts in Brussels.
The video installation featured four 360° videos of two minutes each. The installation had to be immersive to get the most out of the 360° dimension of the videos.

We installed a 360° immersive video cylinder where up to 10 people could enjoy an all-encompassing visual and sound experience, without VR headsets. The participants also had the option of selecting the video of their choice through an interactive interface.

For the photo exhibition, we created the scenography and installed wooden structures on which all the exhibition photos were printed. These were totally modular, reusable, and recyclable.

UNESCO

Have you ever been assigned to a confidential mission?

Well, the fact is Seauton assigned us several secret missions for one of our most prestigious clients: Toyota Motor Europe.

Since 2021, we have been helping them with directing, shooting, and editing internal video products. We’d love to share some images and bits of the finished product, but we can’t, because that’s part of the deal.

Without revealing anything confidential, we can still share a few insights into what these missions are about:

1h30-2h content-oriented video products for internal use only, combining interviews, speaker presentations, and illustration shots.

To present technical characteristics and innovations of new car models to internal services.

Because we are talking about models and technologies that are not yet on the market. Ssssh!

First – Seauton is our sister company (we are part of the same group). We take pride in working with them on this and have fun doing it.

Second – we’ve got the expertise and secret weapons to support them through every step of the project: conception of exciting storylines, breathtaking set design, coordination of set up, video direction of the shoots, and editing.

Third – who never dreamed of being a secret agent?

Toyota Motor Europe

THE SKATEROOM is a social enterprise whose main purpose is to help empower youth through art and skateboarding.

Create content to promote “SHRED” by Marc Leschelier for THE SKATEROOM and the first collective show, “WHAT ARE WE SKATING FOR?” ⁠the first collective show, working directly on skateboards as a medium.⁠

We advised THE SKATEROOM on creative and technical solutions, as well as directed a team of camera operators to produce high-quality footage for the performance by Marc Leschelier and for the after-movie of their group show.

THE SKATEROOM

Osmose aims to reduce harassment, moral and physical aggression in clubs, bars, and festivals. 

The collective is active inside clubs with a care and chill zone to provide support to anyone in need. They also provide training and consultancy services to nightlife actors.

Osmose had a project with a strong purpose.

A brand that can be easily identified on events.
A brand to communicate with a positive approach on these difficult and heavy topics.
A brand that conveys the impact of safer nightlife could have to society.
A brand that could become a quality label recognised in the nightlife sector.
A brand that could become a symbol.

The original briefing was a little evasive. But the first meeting turned quickly into a meaningful conversation.

We talked about why nightlife is an essential balance in society. Why nightlife should be safer for everyone if we want it to remain a place of freedom? How we define safer places, and how you implement them?

We created a unique logotype, mixing rounds and angular shapes, that refers to engraved lettering techniques. A bit like the marks on toilet doors that have been marked by all that has passed in need of expressing something during a short pause in a long night.

We combined this unique logotype with two fonts that combine both strength and delicacy, to convey these powerful and loving messages.

Then, we wanted to mix vivid colors and textures. As a praise to diversity and joy. So we brought gradients, textures, and quite a wide color scheme.

Osmose wanted to communicate on a single channel: Instagram. So we helped them frame their messages in a content calendar and applied the branding we created into social media posts.

OSMOSE

Create a video to promote the partnership between Uhoda Passion Service and Belgian rally driver Thierry Neuville.

We prepared a script and managed every element of the production, making sure that shooting happened at night so that the carwash could remain open during the day. We took care of the editing and post-production of the video, to deliver a result that blew away expectations.

Uhoda Passion Service

We are extremely proud of our recent collaboration with l’Alliance Française Bruxelles -Europe and the production of their corporate video.

L’Alliance Française Bruxelles-Europe, is part of the network Alliance Française, the world’s largest cultural network, gathering more than 800 entities in the world. The video promotes the educative approach and the cursus offer via testimonials of the staff, teachers and learners. L’Alliance Française also asked us to showcase some digital resources available for the learners.

Corporate videos are always a great experiment for our team: it forces us to jump into our clients’ reality and understand they needs and what’s special about them.

What stroke us at Alliance Française Bruxelles-Europe was the human-centred learning process they developed. Wherever you come from and whatever languages you speak, you learn French by sharing your experience and your cultural background. Therefore, l’Alliance Française Bruxelles-Europe becomes much more than a learning center: it is a social experiment where multiculturality becomes a vector to learn French and get familiar with French culture.

We
take
notes
everyday

All13

Design03

Websites04

Digital & hybrid events04

Videos07

Social content03

Spatial design04

About uniqueness of emotions

Daring to be wrong

Otra Vista's new website

Digital events

European Neighborhood Policy

Curious case of event websites

Seminar on EU standards for agri-food products

UNESCO

Toyota Motor Europe

THE SKATEROOM

OSMOSE

Uhoda Passion Service

A multicultural learning experience

We take notes everyday

All13

Design03

Websites04

Digital & hybrid events04

Videos07

Social content03

Spatial design04

About uniqueness of emotions

Daring to be wrong

Otra Vista's new website

Digital events

European Neighborhood Policy

Curious case of event websites

Seminar on EU standards for agri-food products

UNESCO

Toyota Motor Europe

THE SKATEROOM

OSMOSE

Uhoda Passion Service

A multicultural learning experience

We
take
notes
everyday