Client:
Cecoforma
Mars 2024
Content:
Innovation Week 2024
A versatile scenography for Innovation Week 2024
Event scenography is always an exciting challenge. It’s about designing and structuring a space to meet the needs of an event, imagining how participants will move and interact, and ensuring the space looks appealing while remaining functional. This requires a multifaceted approach and a great deal of creativity. Yet, it also comes with its share of constraints: the unique characteristics of a venue, specific communication objectives, and often a pre-existing visual identity or creative direction.
So, being tasked to imagine and implement the scenography of 3 of the largest events organized by the European Institutions becomes a real challenge.
The European Innovation Week 2024, organized by our sister company Cecoforma, presented a particularly ambitious project. Together, we designed the scenography for a week of events held in multiple halls at Tour & Taxis. The scenography needed to adapt to three distinct events taking place throughout the week: the EIC Summit, the Innovation Days, and the opening ceremony of the Belgian Presidency of the European Council. Each event had its own agenda, visual identity, and unique requirements, making versatility and modularity the cornerstone of our approach.
Given the numerous constraints linked to a multiple events week, we focused first on the space division, imagining modular walls and spaces in the sheds of Tour & Taxis. Then, we imagined and selected the most versatile supports, so we could adapt the design and atmosphere for each event, day after day. These supports were obviously mainly digital, so new visual identities could be applied without altering the set up. And finally, we applied specific creative approach linked to the specificities of each event : visual signage, visual identity, light atmosphere and some key furniture.
One of the highlights of this project was the innovative plenary design. We introduced a catwalk-style stage flanked by two blocks of benches facing each other. While this unique setup presented challenges for our AV team—who managed the live show production and streaming across four days—the result was stunning!
