Design is not just visual. It is about creating an emotional connection with your audience. With a strong understanding of our clients’ intention, we curate fresh ideas with novel techniques to illustrate the narrative.

Design

Making your websites faster, lighter and more efficient. Digital technologies evolve each day, so we constantly adapt to stay on point. Then, we give you the keys so you can keep your content relevant with full independence.

Websites

Pulling off seamless customized online and hybrid event experiences. From virtual conferences and summits to live-streamed product launches and webinars, we craft engaging, interactive designs that drive audience engagement and deliver measurable results.

Digital & hybrid events

Social media marketeers are unanimous: video is the most impactful medium. For commercials or short films, we propose striking narratives and produce stunning content that will leave a lasting impression.

Videos

In the age of information inundation, your content needs to be better to stand out. Better means different, innovative, more tailored.

Social content

Spatial design is about navigating forms and spaces. It is also about turning communication and technical constraints into opportunities so we can create exhibitions that vehiculate emotions.

Spatial design

Last June, our design studio launched a competition dedicated to non-profit associations (ASBL), offering them the chance to win access to our services to design or update their graphic identity.

ASBLs wishing to participate had to submit an application presenting who they are, their actions and values.

The enthusiasm generated by the competition and the number of entries received confirmed our commitment to helping others.

Each proposal revealed a captivating and committed project located in Brussels. To ensure a fair selection, we called on our friends from the 

 and organised a workshop to select the winner. At the end of an in-depth deliberation, we were delighted to announce two winners. We had a meeting with them to understand their communication plan and their needs.

Both projects are unique with very different graphic needs. This led us to decide not to decide and choose two projects.

We're delighted to take on this challenge and contribute to the development of these meaningful initiatives, which share the same values as our studio. These two projects are also closely linked to our Adapt and Shape values.

Adapt for “Rise for Climate”, which is in line with the need to act and set an example, by having a positive influence when it comes to limiting our impact on the planet.

Shape for the “Syndicats des locataires”, which reflects the need to improve the environment in which we live, to make it a better place to live, more open, fair and safe.

The collaboration has begun. Stay tuned on our social media to follow the progress of our work. We'll be revealing the results of these collaborations soon!

Give a hand to your brand : process and candidates

We decided to start an introspective process involving the whole team, to measure how everyone perceived this 12 months-long (and counting!) adventure.

We gathered everyone in front of a camera, for face-to-face interviews with our in-house video director: Jérémy. With Romain, they selected the best pieces and most open-hearted sequences, to meet the only briefing given: 

If we expected to hear personal experiences, failures, successes, difficulties and accomplishments, we didn’t anticipate gathering such consistent feedback.

We didn’t know everyone would actually tell the same story: “WOOGIE is about us”.

Our story is about people, talents and expertise gathered around the same table. Human beings who learn to know each other. Our experience is about the richness of diverse points of views.

It doesn’t mean everything is smooth and easy. It doesn’t mean everything runs without failure and frustration.

But it means we are obviously connected by a quest to cultivate precious interactions, necessary disagreements, crash-tested ideas, respectful relationships, and trust. It means we are building something together. It means we are writing our own story.

This one is about us

You are unique. Your reality, your organization and your colleagues are unique. So we had to develop a methodology to ensure we could express your uniqueness in our creative productions.

We tested and experimented different models and processes that help us to catch the essence of your briefing. We asked ourselves if there were any magic way that could allow us generate unique creative proposals, that hits our clients in the guts with certainty?

We ended up with the two-sides briefing theory.

 often only in a technical point of view. What support, which format, what deliverables, what objectives… The technical briefing is obviously a key point of any project.

But a list of technical specifications can end up generating very different products. Take two famous paintings: 

 from Toulouse Lautrec. Technically, both can be described as

 works of art created by applying paint, pigment, or other coloring agents to a flat surface such as canvas, paper, or board and depicting a show in a circus

. But they look radically different and the impact they have on you is different too.

The difference stands in both the artists’ interpretations and your emotional way of receiving the message.

The difference stands in emotions. Because emotions are personal, unique and genuine. We believe our creative process should play with emotions so we can generate proposals that tell more authentical stories.

 takes so much importance in our creative process: understanding our client’s reality, challenges, objectives; grabbing insight on who is around the table, what are everyone expectations and agenda; understanding what people say, but also focusing on why they say it. We try to focus on human beings; understanding what they need, what they like and above all what they find unique about their organization, their work, their team.

Therefore, in complement to the elaboration of a technical briefing, we set up an emotional briefing thanks to a well-established methodology with different steps: specific questions (formal / informal), presentation and discussion around of references, formalization of both technical and emotional briefings...

Understanding our clients emotionally helps us developing more accurate services. 

Will you be the next one to open your heart to our creativity?

About uniqueness of emotions

You cannot pretend to generate true creativity if you don’t watch trends, if you are not curious enough to guess what’s coming next. But this implies daring to be wrong. A state of mind that requires a huge amount of energy.


After spending 3 years convincing clients that hybrid events was the new normal, we witness today that both organisers and participants see hybrid more as a constraints than an opportunity. We are still convinced hybrid opens new communication doors and extends events reach, but we acknowledge that the “hybrid as new normal” we described so many times as the most certain trend, did not happen.

In the same way, cryptos, NFCs and Metaverse were expected to change the world. They have, and maybe they still will. But after few months of trends, a simple hesitation of few key actors suffices for the whole world to start thinking they might not be as promising as expected. In the specific cases of cryptos, NFCs and Metaverse, if they are still considered promising, they are not trend number one anymore. Because number one today is A.I. (April 2023). And A.I. is actually trending so much that some solutions are already obsoletes  after few months on the market.

Investing in research and innovation is a risk. All financial investments spent in development, testing and commercial efforts can bring very limited return. Worse, the energy and motivation of a team that focused for months on a specific topic can disappear in a snap. You risk a potential high loss simply because you backed the wrong horse, or because some external factors intervened in the process (decision from a key player, war, sanitary crisis, you name it).

So the question is : is it worthy? Financial loss, team motivation, team overload : is the risk worth taking?

Our answer is : it depends how much you learn.

How you consider these fails as an opportunity for your team to grow. How it contributes to your processes, how it helps opening your minds. That’s the interesting part of not knowing : what looks like a lost investment today might actually end up being a winning choice tomorrow (the story of QR code, announced dead few years ago and now trending again is a great example).

How this state of mind cultivates curiosity among your staff. How it therefore helps you fostering creativity.

Daring to be wrong is also making sure to have an opinion and bring something on the table. Recognizing this opinion might be wrong allows debate, brainstorming and ideas generation.

So, we don’t know, we explore and we guess.

Daring to be wrong

Osmose aims to reduce harassment, moral and physical aggression in clubs, bars, and festivals. 

The collective is active inside clubs with a care and chill zone to provide support to anyone in need. They also provide training and consultancy services to nightlife actors.

Osmose had a project with a strong purpose.

A brand that can be easily identified on events.
A brand to communicate with a positive approach on these difficult and heavy topics.
A brand that conveys the impact of safer nightlife could have to society.
A brand that could become a quality label recognised in the nightlife sector.
A brand that could become a symbol.

The original briefing was a little evasive. But the first meeting turned quickly into a meaningful conversation.

We talked about why nightlife is an essential balance in society. Why nightlife should be safer for everyone if we want it to remain a place of freedom? How we define safer places, and how you implement them?

We created a unique logotype, mixing rounds and angular shapes, that refers to engraved lettering techniques. A bit like the marks on toilet doors that have been marked by all that has passed in need of expressing something during a short pause in a long night.

We combined this unique logotype with two fonts that combine both strength and delicacy, to convey these powerful and loving messages.

Then, we wanted to mix vivid colors and textures. As a praise to diversity and joy. So we brought gradients, textures, and quite a wide color scheme.

Osmose wanted to communicate on a single channel: Instagram. So we helped them frame their messages in a content calendar and applied the branding we created into social media posts.

We
take
notes
everyday

All15

Design03

Websites04

Digital & hybrid events04

Videos08

Social content05

Spatial design04

Give a hand to your brand : process and candidates

This one is about us

About uniqueness of emotions

Daring to be wrong

OSMOSE

We take notes everyday

All15

Design03

Websites04

Digital & hybrid events04

Videos08

Social content05

Spatial design04

Give a hand to your brand : process and candidates

This one is about us

About uniqueness of emotions

Daring to be wrong

OSMOSE

We
take
notes
everyday