Design is not just visual. It is about creating an emotional connection with your audience. With a strong understanding of our clients’ intention, we curate fresh ideas with novel techniques to illustrate the narrative.

Design

Making your websites faster, lighter and more efficient. Digital technologies evolve each day, so we constantly adapt to stay on point. Then, we give you the keys so you can keep your content relevant with full independence.

Websites

Pulling off seamless customized online and hybrid event experiences. From virtual conferences and summits to live-streamed product launches and webinars, we craft engaging, interactive designs that drive audience engagement and deliver measurable results.

Digital & hybrid events

Social media marketeers are unanimous: video is the most impactful medium. For commercials or short films, we propose striking narratives and produce stunning content that will leave a lasting impression.

Videos

In the age of information inundation, your content needs to be better to stand out. Better means different, innovative, more tailored.

Social content

Spatial design is about navigating forms and spaces. It is also about turning communication and technical constraints into opportunities so we can create exhibitions that vehiculate emotions.

Spatial design

Uhoda Collection tasked us to create a visual identity and a website to promote its collaboration with Laurent Perbos: “La Beauté & le Geste”.

“La Beauté & le Geste” is an art piece created by Laurent Perbos and sponsored by the Uhoda Collection, that has been installed in front of the French National Assembly during the Paris Olympic Games in 2024. We helped Uhoda Collection and Laurent Perbos to design a visual identity and a website to promote the project.

Laurent Perbos presents the art installation as follows: 

“The Six Venuses are an ode to the Noble Gesture. That of the athlete who, in a final effort to achieve greatness, seems to be ‘touched by the grace of the Gods’. However, beyond the feat, this work also pays tribute to the athlete who stands out through their fair play and values of courage, excellence, respect, and camaraderie." 

”The installation incarnates this message in a powerful way, with its vibrant colors and the imposing size of the Venus.

The main challenge of the mission was to design a visual identity that encapsulated the spirit of the art installation, without distorting the art piece itself. We decided to work with singular but discreet serif font as primary design element. We proposed a typographic system that organizes the title to create an elegant logotype. The serif font is associated with a sans-serif font from the same foundry (

). The charted colors are sober, to ensure the pop colors of the art-piece stand out in every context. The simple branding system created works in autonomy and interacts with the art piece without shadowing it.

We wanted to create a website with an oversimplified navigation system to ensure efficient visits. We opted for a design that put the art piece and its colors at the center of the message. This way, the created pages disappear and bring the art installation and its elements at the center of the website.

The navigation and marketing funnel has been kept as simple as possible due to the limited amount of stock available and the wish to offer an exclusive and personalized experience to the buyers. However, the website has been configured together with our sister company Braconnier, in charge of the digital promotion, to support the campaign efficiently.

La Beauté et le Geste

BRAT is an urban planning firm based in Brussels created 30 years ago. This team of 10 urban planners contributes to the development of large and small cities in Brussels, Wallonia and Flanders. With their 360° approach of city planning, they take aboard multiple parameters in account throughout the whole process, from diagnostics to solution design.

BRAT had a 20-years old logo that we decided to modernize, by giving it sharper but rounder letters, and a brand-new set of colors. In the brand guidelines, we extended the colors-palette to about 20 different colors, to ensure BRAT has enough flexibility when designing their future city maps. The brand identity has been deployed on an initial social media grid helping the team in their first communication with this new skin.

The website is organized around their unique methodology and present their fields of expertise. The team section introduces every team member with a personal biography, showing the specialties and personal interest of every team member. It also presents a massive list of references, often needed to answer public tenders.

Have a look on the website : https://www.bratprojects.be/

Discover BRAT on Instagram : https://www.instagram.com/brat.projects

A new skin for BRAT

The association of the French-speaking lawyers of Brussels, known as Le Barreau de Bruxelles, missioned us for the creation of their new website.

We started the project in January, with one clear deadline: a 

on the 1/09, to match the appointment of Marie Dupont as first ever chairwoman of the institution - a historic milestone!

With a new chairwoman backed a young and highly motivated communication team, the Barreau enters in a new era, shifting towards a more modern identity and communication style.

The mission was clear: simplify the structure and content of the existing public website to make it more fluid and accessible for the visitors, and completely reshape the private section reserved for affiliated lawyers, to transform it into a digital toolbox and an online library.

We implemented with precision our step-by-step methodology to ensure we keep this colossal project under control.

Due to the high amount of content, we organized a series of 

 that gathered the communication team and a representative sample of users. During these workshops we re-established the basics of the website: targeted users, user pathways, hierarchy of information. Thanks to the feedback of the participating end-users, we identified the key information and key functionalities they were looking for to make them easily accessible.

The result of these quite intense workshops was the creation of complete and detailed 

 to validate the structure of the website and its sections. Considering the complexity of the platform, we made these wireframes clickable and interactive, to ensure all functionalities and visit flows were clear for the whole project team.

, we exploited the recently revamped visual identity and enriched it with new colors and new shapes to help us created a clear and attractive website.

that detailed every section, element, and functionality of the website. This 173-pages document was full of screenshots and written explanations. The document pursued two objectives: 1- be used as a detailed briefing for the development team and 2- become a reference for the project management team and client for all reviews and debug phases.

We developed the mastodon over summer, during an intense but well-organized development phase. We assisted the Barreau for the upload of content via the easy-to-use CMS. And we release the website … on 1/09/24, as initially agreed.

The result is a massive but well-structured website providing useful information to all public visitors, contributing to a fairer access to justice for all and offering a digital goldmine for affiliated lawyers, via a seamless login system in collaboration with the official platform avocats.be.

Le Barreau de Bruxelles

In September 2023, Ombuds Brussels entrusted us with the task of developing their new website. This platform was designed to be accessible to all citizens, offering support in resolving conflicts with Brussels-based administrations.

The website’s core mission is to guide visitors toward the complaints service that best suits their specific needs. Ombuds provides various types of support depending on the context and nature of the conflict. As such, it was crucial to design clear and optimized pathways to direct users to the appropriate channel.

The most challenging aspect of the project was ensuring the website delivered enough information to empower so they know how to proceed to filter complaints. Conflicts between citizens and administrations can take many forms, but Ombuds only handles specific types. The website, therefore, needed to present the full scope of Ombuds' mission in a way that was both comprehensive and easy to understand.

To achieve this, we conducted a detailed analysis of the complaint submission process and follow-up system. This included an exhaustive content audit and close collaboration with Ombuds’ team to structure the information in the most effective way. We then created interactive wireframes, allowing us to test all user flows and ensure optimal functionality. This iterative testing process simplified the design phase, where we applied what had been validated through the wireframes.

Next, we developed a precise technical specification document, outlining all website functionalities and sections in detail. This document served as a foundation for briefing our development team, tracking progress, and ensuring the final website met all client expectations.

The website is hosted on Paradigm, the hosting infrastructure of the Brussels’ administrations, and is regularly updated by our team.

Besides the quality of the website and the great collaboration with Ombuds, we were extremely happy to contribute to creating a more accessible administration for the citizens.

Ombuds Brussels – Supporting citizens

“Le Barreau de Bruxelles” is a bar association that brings together all Brussels-based lawyers. The association tasked us with designing and developing the website for one of their flagship initiatives: ProPulse.

The mission of “Le Barreau de Bruxelles” is multifaceted:

 for Brussels-based lawyers, including insurance, training, and documentation;

Defending the interests, ethics, and integrity

ProPulse is one of these initiatives, created by “Le Barreau de Bruxelles” to make the study of law accessible to everyone. The competition provides college students with the opportunity to win a scholarship for their first year of studies.

Recognizing this as a wonderful way to reduce inequalities, we proudly accepted the challenge, even with tight deadlines.

ProPulse

WOOGIE was tasked with building a new website for Otra Vista, a hybrid audiovisual agency based in Belgium. Otra Vista had recently decided to shift their focus exclusively to collective interest topics such as sustainability, social justice, and democracy, while also producing their own collaborative projects.

In line with Otra Vista's values, WOOGIE opted to use Next.js technology for the new website. Next.js is a technology that shares their values as it uses less data and is therefore more sustainable. This decision resulted in a website that not only looked stunning but was also aligned with Otra Vista's commitment to sustainability.

The website's design was inspired by Otra Vista's vision of creativity and engagement. It features a clean, modern layout with engaging visuals and user-friendly navigation. The site's content was also carefully crafted to highlight Otra Vista's values and their work in collective interest topics.

WOOGIE was proud to collaborate with Otra Vista on this project and create a website that aligns with their mission and showcases their work in a visually stunning and engaging way.

Want to up your website game? Get in touch for a free quote hello@woogie.studio

Otra Vista's new website

If you have been to the circus lately, it probably reminded yourself, the illusionist has two tricks : the first is the trick itself: the manipulations, the tools, the engineering he/she uses to create the illusion; while the second is the distraction, to make sure you don’t look too closely and you don’t pay attention to the details, so you don’t see the trick. Well, the Blue Monday uses the same principles: the engineering are the ads, the newsletters, and the sponsored content that brands push in front of our eyes, while the concept fo Blue Monday is the distraction. An excuse to tell us we're missing something, that we need to buy our way to happiness. One hand performs the sleight, while the other distracts you from seeing the truth.

Yes, we do miss the sun (especially in Belgium) during these long months of winter.
Yes, the food, the drinks, the parties, the noisy kids environment during Christmas break haven’t contributed positively to our current well-being and life balance.
Let’s be frank, as magic as Christmas break can be, what we would need at this period of the year is more outside walks, more nature, sports activities, more natural lights and less everything else.
But this temporary depressed mood and this seasonal blue is not a fatality, even if some brands would like us to believe it (so they can sell us what we artificially need).

We challenge brands to think differently.


What we expect from brands today, is to stop proposing artificial services and products to make us feel better during down time and blues periods. We expect brands to contribute to more positiveness in our daily life on the long term. Instead of proposing us a shitty pull-over as a quick-fix to feel better in January, we expect brands to propose us robust outside sportswears, that give us so much comfort that they drive us outside in the middle of the nature 365 days a year, regardless of weather conditions. Instead of luring us with discounts for fleeting city breaks, inspire us with tools to craft our own meaningful adventures, extending the joy of anticipation and planning beyond travel duration, decreasing the need of frequency. Instead of proposing us stuff that fix our short-term artificial needs, we expect brands to embark us in a long-term journey, and adhere to their societal project.

For societal, environmental and economic reasons, what we expect from brands today is an ability to fix our issues on the long-term. We're not just buyers; we're people seeking meaningful, long-lasting improvements in our lives. We don’t want brands to create artificial needs, we want them to address our real ones. This comes with a CSR positioning in terms of organisation, services and projects, that needs to be translated into meaningful communication that gets rid of illusional rendez-vous. 

The time of illusion is over, it’s time to get real.

Blue Monday - the power of illusion

While A.I. has been all around for more than a year, it seems that it has been literally “around” me for a while. Not that I wasn’t interested, but I think I was/am part of those “intrigued-but-afraid people”.

In an interview for PUB magazine few months ago, I described A.I. tools as “extra players around the brainstorming table”. So, not someone who is always right, but someone who brings valuable insights.

But still, my old-fashioned brain had doubts.

Are “they” going to make us obsolete?

Are “they” going to destroy our ability to think, imagine and create?

Will “they” impact our capacity of learning?

Will “they” turn our brains into a soft and chewy marshmallows?

Few weeks ago shared an article with the team, giving a statement strongly against the use of ChatGPT to solve our problems and pointing fingers on risks and threats for our imagination. This initiated an intense debate between us… The debate motivated demos and tests, that initiated new discussions…

I came back home with new questions, new doubts, and the wish to explore more.

Can you please give me the exact prompt you used (to understand how to prompt).

“This answer seems a bit simplistic, can you elaborate a bit more?”

“These two criteria seem missing in your answer.”

Step by step, I was learning how to master the monster.

But everything became obvious the night I try to help someone at home, on a subject completely out of my zone of expertise.

I said :”You know what, let describe your issue and let’s try to solve it the old-fashioned way.”

What I figure that day is that we had a bigger brain than ChatGPT.

It certainly knows lots of stuff, but it still needs our neuronal system, our critical thinking, and our expertise on specific issues to generate rich results. If we have a hangover, so does ChatGPT. If we are trying to solve a problem in the stress, ChatGPT will lose its temper. If we are not smart, ChatGPT is stupid.

This observation raises a persistent question: if our brains is the drivers of GPT’s answers, if we are the driver of A.I.’s quality of results – the future will be influenced by what we decide to do with these tools. Are we worthy of the technology?

Master the monster

You are unique. Your reality, your organization and your colleagues are unique. So we had to develop a methodology to ensure we could express your uniqueness in our creative productions.

We tested and experimented different models and processes that help us to catch the essence of your briefing. We asked ourselves if there were any magic way that could allow us generate unique creative proposals, that hits our clients in the guts with certainty?

We ended up with the two-sides briefing theory.

 often only in a technical point of view. What support, which format, what deliverables, what objectives… The technical briefing is obviously a key point of any project.

But a list of technical specifications can end up generating very different products. Take two famous paintings: 

 from Toulouse Lautrec. Technically, both can be described as

 works of art created by applying paint, pigment, or other coloring agents to a flat surface such as canvas, paper, or board and depicting a show in a circus

. But they look radically different and the impact they have on you is different too.

The difference stands in both the artists’ interpretations and your emotional way of receiving the message.

The difference stands in emotions. Because emotions are personal, unique and genuine. We believe our creative process should play with emotions so we can generate proposals that tell more authentical stories.

 takes so much importance in our creative process: understanding our client’s reality, challenges, objectives; grabbing insight on who is around the table, what are everyone expectations and agenda; understanding what people say, but also focusing on why they say it. We try to focus on human beings; understanding what they need, what they like and above all what they find unique about their organization, their work, their team.

Therefore, in complement to the elaboration of a technical briefing, we set up an emotional briefing thanks to a well-established methodology with different steps: specific questions (formal / informal), presentation and discussion around of references, formalization of both technical and emotional briefings...

Understanding our clients emotionally helps us developing more accurate services. 

Will you be the next one to open your heart to our creativity?

About uniqueness of emotions

You cannot pretend to generate true creativity if you don’t watch trends, if you are not curious enough to guess what’s coming next. But this implies daring to be wrong. A state of mind that requires a huge amount of energy.


After spending 3 years convincing clients that hybrid events was the new normal, we witness today that both organisers and participants see hybrid more as a constraints than an opportunity. We are still convinced hybrid opens new communication doors and extends events reach, but we acknowledge that the “hybrid as new normal” we described so many times as the most certain trend, did not happen.

In the same way, cryptos, NFCs and Metaverse were expected to change the world. They have, and maybe they still will. But after few months of trends, a simple hesitation of few key actors suffices for the whole world to start thinking they might not be as promising as expected. In the specific cases of cryptos, NFCs and Metaverse, if they are still considered promising, they are not trend number one anymore. Because number one today is A.I. (April 2023). And A.I. is actually trending so much that some solutions are already obsoletes  after few months on the market.

Investing in research and innovation is a risk. All financial investments spent in development, testing and commercial efforts can bring very limited return. Worse, the energy and motivation of a team that focused for months on a specific topic can disappear in a snap. You risk a potential high loss simply because you backed the wrong horse, or because some external factors intervened in the process (decision from a key player, war, sanitary crisis, you name it).

So the question is : is it worthy? Financial loss, team motivation, team overload : is the risk worth taking?

Our answer is : it depends how much you learn.

How you consider these fails as an opportunity for your team to grow. How it contributes to your processes, how it helps opening your minds. That’s the interesting part of not knowing : what looks like a lost investment today might actually end up being a winning choice tomorrow (the story of QR code, announced dead few years ago and now trending again is a great example).

How this state of mind cultivates curiosity among your staff. How it therefore helps you fostering creativity.

Daring to be wrong is also making sure to have an opinion and bring something on the table. Recognizing this opinion might be wrong allows debate, brainstorming and ideas generation.

So, we don’t know, we explore and we guess.

Daring to be wrong

A website is generally considered central to a global online presence. A stable channel that ensures consistent and harmonized communication as opposed to more dynamic and short-term content on social media. The brand website as a brand home base, that connects the dots, in the long term. Event websites are very different. They are a short-term communication tool, with a life span of only a few weeks.

They often follow a single communication objective: drive people to your event.

They follow the same straightforward communication funnel: users get to decide why they should attend as well as practical information on the event (consideration phase). If they are interested, they register (conversion phase).

The website stays online often only for a short period of time. They are published approximately 2 months before the event and are often pulled offline one month after the event.

But what’s more special about them: they need to be developed in record time.

Between, the understanding phase and until delivery of the website, we usually have only about a month. This means it leaves only a week for understanding, another one for web designs, and a two-week sprint for development.

All in all, we develop about 40 of them every year. To deal with these constraints, we have set up a specific methodology that allows us to deliver a unique website for each project in record time without affecting quality.

Strong validation steps, building on each other, to avoid back and forth and changes in the plan.

A full stack development team manages web design and web development (frontend and backend) to ensure consistency between designs and development.

An easy-to-use CMS so our client has full control of the event website as of the first release to ensure a quick update process.

Hopefully, most of this methodology is still valid for the brand website and long-term projects that we deliver too, and our team is drilled and skilled to develop these for you.

Curious case of event websites

As a digital provider committed to minimizing our environmental and societal impact, we felt it was essential to conduct a sustainability assessment of our website development and hosting practices. 

Below are the key insights we’ve gained from this process.

Because our mental image of the internet is dematerialized, it gives the impression of something intangible. This idea is reinforced by terms like “the cloud,” making it seem as though our data, websites, and files float autonomously in the sky. However, the reality is quite different: every picture, file, folder, and line of code is stored on physical machines in server farms, which have a considerable environmental impact.

A similar issue arises with accessibility: while we instinctively provide ramps next to stairs, helping those in need, we often overlook that internet users face barriers too.

When talking about making the internet more sustainable, WOOGIE has decided to focus on two key areas: environmental impact and accessibility. To address these, we’ve developed a methodology based on several pillars, which we are sharing here.

Hosting infrastructures are highly energy-demanding, operating 24/7 and requiring cooling systems to maintain specific temperatures. To better visualize this, imagine your website being stored in a giant fridge that runs non-stop. Hosting provider choices are therefore critical to reducing environmental impact. At WOOGIE, we use Hostinger, a company actively working toward greener hosting practices.

As of 2023, 43% of the energy powering Hostinger’s data centers comes from renewable sources. The company is committed to increasing this percentage, optimizing energy efficiency, and reducing greenhouse gas emissions. While some providers may have a stronger environmental record, Hostinger balances sustainability with security and stability.

 and is transparent about its sustainability goals in its 

. Additionally, we host most of our websites on shared servers, which are more eco-friendly by maximizing resource efficiency. By sharing server resources, we reduce energy consumption compared to dedicated servers, lowering our overall carbon footprint.

Hosting and serving large media files are energy-intensive, requiring substantial storage space and processing power, both of which consume electricity. By thoughtfully using media elements on the websites we create, we can significantly reduce the amount of data stored and transferred, leading to energy savings.

The term “media” encompasses various elements, including images, videos, and graphic design components. At WOOGIE, we prioritize educating our clients during the design phase about the importance of efficient media usage. We craft tailored designs that align with their visual identity while considering ecological impact.

To minimize the impact of images on websites, we encourage clients to reflect on several key questions before uploading:

Does this image add genuine value to the user?

Does it communicate essential information?

By asking these questions, editors can better understand the significance of each image and reduce their website's environmental footprint.

Additionally, we have implemented several practical measures to support this effort: constraint media size through CMS, providing tool for image conversion and formatting, lazy loading, content delivery network (CDN) and specific for videos management.

In addition to this, we also implement a range of smart technologies and development techniques to make greener websites.

 we optimize the code by removing unnecessary elements, to make the file as light as possible.

 from the early stage of the process; we make sure our designs are optimized for all platform, so we don’t have to build separate mobile and desktop versions.

Serving pre-generated static pages from the server –

 imagine a 6-year-old child, asking the same question repeatedly. It’s exhausting. That’s what traditional content management system do with hosting infrastructures and that consumes a lot of energy too. With Static Site Generation (SSG) and Next.js framework we limit the number of queries, so all users consult the same pre-built static pages, instead of generating them from scratch for every visitor.

At WOOGIE, we prioritize accessibility in our web development process to ensure that everyone can access and engage with our websites, regardless of their abilities or location, by implementing key guidelines and best practices:

Comply with WCAG (web content accessibility guidelines);

Use semantic HTML to structure the content and make them accessible through keyboard navigation;

Ensure highly contrasted color choices, making our websites easier to read for users with visual impairment;

Implement ARIA (Accessible Rich Internet Applications) roles to improve accessibility for dynamic content, ensuring that assistive technologies can interpret it effectively;

Brief our client on the need of creating websites that are representative of the diversity of our society and respectful of everyone.

While WOOGIE is dedicated to making a meaningful impact through sustainable practices and clear guidance, the final decisions often lie with our clients. We guide them toward responsible choices, but their unique needs and preferences ultimately shape the outcome. In our view, the responsibility to create digital platforms that are sustainable rests on both clients and providers. We’re fully committed to doing our part in this shared effort.

We
take
notes
everyday

All36

Design12

Websites12

Digital & hybrid events10

Videos14

Social content10

Spatial design09

La Beauté et le Geste

A new skin for BRAT

Le Barreau de Bruxelles

Ombuds Brussels – Supporting citizens

ProPulse

Otra Vista's new website

Blue Monday - the power of illusion

Master the monster

About uniqueness of emotions

Daring to be wrong

Curious case of event websites

Make the web a better place

We take notes everyday

All36

Design12

Websites12

Digital & hybrid events10

Videos14

Social content10

Spatial design09

La Beauté et le Geste

A new skin for BRAT

Le Barreau de Bruxelles

Ombuds Brussels – Supporting citizens

ProPulse

Otra Vista's new website

Blue Monday - the power of illusion

Master the monster

About uniqueness of emotions

Daring to be wrong

Curious case of event websites

Make the web a better place

We
take
notes
everyday