Design is not just visual. It is about creating an emotional connection with your audience. With a strong understanding of our clients’ intention, we curate fresh ideas with novel techniques to illustrate the narrative.

Design

Making your websites faster, lighter and more efficient. Digital technologies evolve each day, so we constantly adapt to stay on point. Then, we give you the keys so you can keep your content relevant with full independence.

Websites

Pulling off seamless customized online and hybrid event experiences. From virtual conferences and summits to live-streamed product launches and webinars, we craft engaging, interactive designs that drive audience engagement and deliver measurable results.

Digital & hybrid events

Social media marketeers are unanimous: video is the most impactful medium. For commercials or short films, we propose striking narratives and produce stunning content that will leave a lasting impression.

Videos

In the age of information inundation, your content needs to be better to stand out. Better means different, innovative, more tailored.

Social content

Spatial design is about navigating forms and spaces. It is also about turning communication and technical constraints into opportunities so we can create exhibitions that vehiculate emotions.

Spatial design

You are unique. Your reality, your organization and your colleagues are unique. So we had to develop a methodology to ensure we could express your uniqueness in our creative productions.

We tested and experimented different models and processes that help us to catch the essence of your briefing. We asked ourselves if there were any magic way that could allow us generate unique creative proposals, that hits our clients in the guts with certainty?

We ended up with the two-sides briefing theory.

 often only in a technical point of view. What support, which format, what deliverables, what objectives… The technical briefing is obviously a key point of any project.

But a list of technical specifications can end up generating very different products. Take two famous paintings: 

 from Toulouse Lautrec. Technically, both can be described as

 works of art created by applying paint, pigment, or other coloring agents to a flat surface such as canvas, paper, or board and depicting a show in a circus

. But they look radically different and the impact they have on you is different too.

The difference stands in both the artists’ interpretations and your emotional way of receiving the message.

The difference stands in emotions. Because emotions are personal, unique and genuine. We believe our creative process should play with emotions so we can generate proposals that tell more authentical stories.

 takes so much importance in our creative process: understanding our client’s reality, challenges, objectives; grabbing insight on who is around the table, what are everyone expectations and agenda; understanding what people say, but also focusing on why they say it. We try to focus on human beings; understanding what they need, what they like and above all what they find unique about their organization, their work, their team.

Therefore, in complement to the elaboration of a technical briefing, we set up an emotional briefing thanks to a well-established methodology with different steps: specific questions (formal / informal), presentation and discussion around of references, formalization of both technical and emotional briefings...

Understanding our clients emotionally helps us developing more accurate services. 

Will you be the next one to open your heart to our creativity?

About uniqueness of emotions

You cannot pretend to generate true creativity if you don’t watch trends, if you are not curious enough to guess what’s coming next. But this implies daring to be wrong. A state of mind that requires a huge amount of energy.


After spending 3 years convincing clients that hybrid events was the new normal, we witness today that both organisers and participants see hybrid more as a constraints than an opportunity. We are still convinced hybrid opens new communication doors and extends events reach, but we acknowledge that the “hybrid as new normal” we described so many times as the most certain trend, did not happen.

In the same way, cryptos, NFCs and Metaverse were expected to change the world. They have, and maybe they still will. But after few months of trends, a simple hesitation of few key actors suffices for the whole world to start thinking they might not be as promising as expected. In the specific cases of cryptos, NFCs and Metaverse, if they are still considered promising, they are not trend number one anymore. Because number one today is A.I. (April 2023). And A.I. is actually trending so much that some solutions are already obsoletes  after few months on the market.

Investing in research and innovation is a risk. All financial investments spent in development, testing and commercial efforts can bring very limited return. Worse, the energy and motivation of a team that focused for months on a specific topic can disappear in a snap. You risk a potential high loss simply because you backed the wrong horse, or because some external factors intervened in the process (decision from a key player, war, sanitary crisis, you name it).

So the question is : is it worthy? Financial loss, team motivation, team overload : is the risk worth taking?

Our answer is : it depends how much you learn.

How you consider these fails as an opportunity for your team to grow. How it contributes to your processes, how it helps opening your minds. That’s the interesting part of not knowing : what looks like a lost investment today might actually end up being a winning choice tomorrow (the story of QR code, announced dead few years ago and now trending again is a great example).

How this state of mind cultivates curiosity among your staff. How it therefore helps you fostering creativity.

Daring to be wrong is also making sure to have an opinion and bring something on the table. Recognizing this opinion might be wrong allows debate, brainstorming and ideas generation.

So, we don’t know, we explore and we guess.

Daring to be wrong

WOOGIE was tasked with building a new website for Otra Vista, a hybrid audiovisual agency based in Belgium. Otra Vista had recently decided to shift their focus exclusively to collective interest topics such as sustainability, social justice, and democracy, while also producing their own collaborative projects.

In line with Otra Vista's values, WOOGIE opted to use Next.js technology for the new website. Next.js is a technology that shares their values as it uses less data and is therefore more sustainable. This decision resulted in a website that not only looked stunning but was also aligned with Otra Vista's commitment to sustainability.

The website's design was inspired by Otra Vista's vision of creativity and engagement. It features a clean, modern layout with engaging visuals and user-friendly navigation. The site's content was also carefully crafted to highlight Otra Vista's values and their work in collective interest topics.

WOOGIE was proud to collaborate with Otra Vista on this project and create a website that aligns with their mission and showcases their work in a visually stunning and engaging way.

Want to up your website game? Get in touch for a free quote hello@woogie.studio

Otra Vista's new website

A website is generally considered central to a global online presence. A stable channel that ensures consistent and harmonized communication as opposed to more dynamic and short-term content on social media. The brand website as a brand home base, that connects the dots, in the long term. Event websites are very different. They are a short-term communication tool, with a life span of only a few weeks.

They often follow a single communication objective: drive people to your event.

They follow the same straightforward communication funnel: users get to decide why they should attend as well as practical information on the event (consideration phase). If they are interested, they register (conversion phase).

The website stays online often only for a short period of time. They are published approximately 2 months before the event and are often pulled offline one month after the event.

But what’s more special about them: they need to be developed in record time.

Between, the understanding phase and until delivery of the website, we usually have only about a month. This means it leaves only a week for understanding, another one for web designs, and a two-week sprint for development.

All in all, we develop about 40 of them every year. To deal with these constraints, we have set up a specific methodology that allows us to deliver a unique website for each project in record time without affecting quality.

Strong validation steps, building on each other, to avoid back and forth and changes in the plan.

A full stack development team manages web design and web development (frontend and backend) to ensure consistency between designs and development.

An easy-to-use CMS so our client has full control of the event website as of the first release to ensure a quick update process.

Hopefully, most of this methodology is still valid for the brand website and long-term projects that we deliver too, and our team is drilled and skilled to develop these for you.

We
take
notes
everyday

All18

Design04

Websites04

Digital & hybrid events06

Videos09

Social content06

Spatial design05

About uniqueness of emotions

Daring to be wrong

Otra Vista's new website

Curious case of event websites

We take notes everyday

All18

Design04

Websites04

Digital & hybrid events06

Videos09

Social content06

Spatial design05

About uniqueness of emotions

Daring to be wrong

Otra Vista's new website

Curious case of event websites

We
take
notes
everyday