Design is not just visual. It is about creating an emotional connection with your audience. With a strong understanding of our clients’ intention, we curate fresh ideas with novel techniques to illustrate the narrative.

Design

Making your websites faster, lighter and more efficient. Digital technologies evolve each day, so we constantly adapt to stay on point. Then, we give you the keys so you can keep your content relevant with full independence.

Websites

Pulling off seamless customized online and hybrid event experiences. From virtual conferences and summits to live-streamed product launches and webinars, we craft engaging, interactive designs that drive audience engagement and deliver measurable results.

Digital & hybrid events

Social media marketeers are unanimous: video is the most impactful medium. For commercials or short films, we propose striking narratives and produce stunning content that will leave a lasting impression.

Videos

In the age of information inundation, your content needs to be better to stand out. Better means different, innovative, more tailored.

Social content

Spatial design is about navigating forms and spaces. It is also about turning communication and technical constraints into opportunities so we can create exhibitions that vehiculate emotions.

Spatial design

“Ma Vie En Plus” is a multimedia platform that gathers a massive amount of videos, articles and podcasts to raise awareness on health and well-being topics. Solidaris needed a product to introduce and promote the platform to its collaborators and local antennas.

We concluded from our creative brainstorming sessions that the best way to promote the initiative was to ask its key contributors to tell the complete story around “Ma Vie En Plus”. We wanted to produce genuine storytelling by gathering honest testimonials. The video tells the story of the elaboration of an ambitious project, relates its up and down, success and difficulties.

The format of the video is rather long (7min) but rhythmed by more than 10 different interviews captured in a portable studio and some motion design animations that give a sneak peek of the platform.

If you want to discover more about the initiative, go visit 

https://mavieenplus.solidaris-wallonie.be/

Ma Vie En Plus

 challenged us to create two video ads promoting new flavors with a very limited budget. We had to come up with creative solutions and a tailored artistic direction to create two high quality video ads with less than 3500€.

We succeeded by following 3 key principles:

Considering the available budget from scratch was key in the success of the project. We had to propose a concept that was doable with a limited video crew (in this case, our video Director Jérémy and Rodolphe as DOP); with limited video and light equipment costs.

We came up with a script and story that would play on the absurd, to allow ourselves to go low-tech and limit postproduction time.

We needed video sets that were simple to limit the preps and accessories.

team in the acting to limit the costs, but considering they weren’t professional actors, we needed to adapt the script.

2- Count on your team and internal resources

This kind of projects require everyone to be flexible. We had 2 sets full of fresh flowers to build and we decided to build them ourselves. So Florian, Fenna and Bertrand have learned who to create floral arrangements, with a quite stunning result!

Jeremy and Rodolphe had to adapt materials and way of working during the shoot to make sure we could cover the shoot of the two videos within one day. We built the two sets side by side to limit time waste and be efficient. That weren’t the best conditions to work for them, but it worked!

Another challenging aspect of the project was the production management done by Elissa. Driving such a boat requires to be pragmatic and efficient. With a limited budget, you can’t afford wasting time, or making wrong choices. Sometimes you need to go for the reasonable solutions, not the optimum, and you need to explain that to your colleagues, your client, and your boss. Still, you are evaluated on the result, so you need to ensure a striking result. So you need to find the right balance!

These choices haven’t been easy to make and the project was quite demanding for our staff, but we are extremely proud to support a local brand such as Drink a Flower, and give visibility to products that are in line with our 

Drink A Flower

Flower power ! 

Following the production of their internal video to promote “Ma Vie En Plus” to its collaborators, Solidaris mandated us to produce a large variety of videos for the very same multimedia platform.

We produced videos of various types corresponding to the formats of the multimedia platform, each time involving face to face interviews that raise awareness on a topics related to healthcare and well-being.

We had the chance to tackle important societal subjects such as ADHD, pregnancy, hospitalization, sex education & contraception, mental health, drugs & dependencies, eco-anxiety and disabilities.

Go check up our work directly on the platform : 

Testimonials for Solidaris

If you have been to the circus lately, it probably reminded yourself, the illusionist has two tricks : the first is the trick itself: the manipulations, the tools, the engineering he/she uses to create the illusion; while the second is the distraction, to make sure you don’t look too closely and you don’t pay attention to the details, so you don’t see the trick. Well, the Blue Monday uses the same principles: the engineering are the ads, the newsletters, and the sponsored content that brands push in front of our eyes, while the concept fo Blue Monday is the distraction. An excuse to tell us we're missing something, that we need to buy our way to happiness. One hand performs the sleight, while the other distracts you from seeing the truth.

Yes, we do miss the sun (especially in Belgium) during these long months of winter.
Yes, the food, the drinks, the parties, the noisy kids environment during Christmas break haven’t contributed positively to our current well-being and life balance.
Let’s be frank, as magic as Christmas break can be, what we would need at this period of the year is more outside walks, more nature, sports activities, more natural lights and less everything else.
But this temporary depressed mood and this seasonal blue is not a fatality, even if some brands would like us to believe it (so they can sell us what we artificially need).

We challenge brands to think differently.


What we expect from brands today, is to stop proposing artificial services and products to make us feel better during down time and blues periods. We expect brands to contribute to more positiveness in our daily life on the long term. Instead of proposing us a shitty pull-over as a quick-fix to feel better in January, we expect brands to propose us robust outside sportswears, that give us so much comfort that they drive us outside in the middle of the nature 365 days a year, regardless of weather conditions. Instead of luring us with discounts for fleeting city breaks, inspire us with tools to craft our own meaningful adventures, extending the joy of anticipation and planning beyond travel duration, decreasing the need of frequency. Instead of proposing us stuff that fix our short-term artificial needs, we expect brands to embark us in a long-term journey, and adhere to their societal project.

For societal, environmental and economic reasons, what we expect from brands today is an ability to fix our issues on the long-term. We're not just buyers; we're people seeking meaningful, long-lasting improvements in our lives. We don’t want brands to create artificial needs, we want them to address our real ones. This comes with a CSR positioning in terms of organisation, services and projects, that needs to be translated into meaningful communication that gets rid of illusional rendez-vous. 

The time of illusion is over, it’s time to get real.

Blue Monday - the power of illusion

While A.I. has been all around for more than a year, it seems that it has been literally “around” me for a while. Not that I wasn’t interested, but I think I was/am part of those “intrigued-but-afraid people”.

In an interview for PUB magazine few months ago, I described A.I. tools as “extra players around the brainstorming table”. So, not someone who is always right, but someone who brings valuable insights.

But still, my old-fashioned brain had doubts.

Are “they” going to make us obsolete?

Are “they” going to destroy our ability to think, imagine and create?

Will “they” impact our capacity of learning?

Will “they” turn our brains into a soft and chewy marshmallows?

Few weeks ago shared an article with the team, giving a statement strongly against the use of ChatGPT to solve our problems and pointing fingers on risks and threats for our imagination. This initiated an intense debate between us… The debate motivated demos and tests, that initiated new discussions…

I came back home with new questions, new doubts, and the wish to explore more.

Can you please give me the exact prompt you used (to understand how to prompt).

“This answer seems a bit simplistic, can you elaborate a bit more?”

“These two criteria seem missing in your answer.”

Step by step, I was learning how to master the monster.

But everything became obvious the night I try to help someone at home, on a subject completely out of my zone of expertise.

I said :”You know what, let describe your issue and let’s try to solve it the old-fashioned way.”

What I figure that day is that we had a bigger brain than ChatGPT.

It certainly knows lots of stuff, but it still needs our neuronal system, our critical thinking, and our expertise on specific issues to generate rich results. If we have a hangover, so does ChatGPT. If we are trying to solve a problem in the stress, ChatGPT will lose its temper. If we are not smart, ChatGPT is stupid.

This observation raises a persistent question: if our brains is the drivers of GPT’s answers, if we are the driver of A.I.’s quality of results – the future will be influenced by what we decide to do with these tools. Are we worthy of the technology?

Master the monster

If you ever plan joining us, don’t pay too much attention to the job title you will receive when starting at WOOGIE. Indeed, while we’ve been working our management structure since day 1 to ensure efficient methodology and approach, the respective daily tasks of the team may vary from one day to another.

Recently, some of us have turned into flower designers and movers, to pull out a set design from the ground in one day.

Others have travelled Europe fixing cables, cameras and sound issues to manage AV & streaming on various events, mutating into Frankenstein’s monsters between sound engineers, video directors, roadies and event producers.

Our devs have learned how to work with unknown technologies and fix a fucked up code because of a project we inherit from the outside world.

The rest of us was documenting to apprehend client’s realities and contexts to ensure relevant strategies, designs and identities.

If we need titles and management structure to get organized, if we need sharp expertise to meet clients’ expectations, what we cultivate the most at WOOGIE is the motivation and ability of getting shit done. So, we will reshuffle the planning as many time as needed, we will develop new skills, we will join forces with others, we will learn, solve, work, … but whatever happens: we will deliver with fun and pride.

The ability of doing

We decided to start an introspective process involving the whole team, to measure how everyone perceived this 12 months-long (and counting!) adventure.

We gathered everyone in front of a camera, for face-to-face interviews with our in-house video director: Jérémy. With Romain, they selected the best pieces and most open-hearted sequences, to meet the only briefing given: 

If we expected to hear personal experiences, failures, successes, difficulties and accomplishments, we didn’t anticipate gathering such consistent feedback.

We didn’t know everyone would actually tell the same story: “WOOGIE is about us”.

Our story is about people, talents and expertise gathered around the same table. Human beings who learn to know each other. Our experience is about the richness of diverse points of views.

It doesn’t mean everything is smooth and easy. It doesn’t mean everything runs without failure and frustration.

But it means we are obviously connected by a quest to cultivate precious interactions, necessary disagreements, crash-tested ideas, respectful relationships, and trust. It means we are building something together. It means we are writing our own story.

This one is about us

We are extremely proud of our recent collaboration with l’Alliance Française Bruxelles -Europe and the production of their corporate video.

L’Alliance Française Bruxelles-Europe, is part of the network Alliance Française, the world’s largest cultural network, gathering more than 800 entities in the world. The video promotes the educative approach and the cursus offer via testimonials of the staff, teachers and learners. L’Alliance Française also asked us to showcase some digital resources available for the learners.

Corporate videos are always a great experiment for our team: it forces us to jump into our clients’ reality and understand they needs and what’s special about them.

What stroke us at Alliance Française Bruxelles-Europe was the human-centred learning process they developed. Wherever you come from and whatever languages you speak, you learn French by sharing your experience and your cultural background. Therefore, l’Alliance Française Bruxelles-Europe becomes much more than a learning center: it is a social experiment where multiculturality becomes a vector to learn French and get familiar with French culture.

Alliance Française Bruxelles Europe presentation

A multicultural learning experience

You are unique. Your reality, your organization and your colleagues are unique. So we had to develop a methodology to ensure we could express your uniqueness in our creative productions.

We tested and experimented different models and processes that help us to catch the essence of your briefing. We asked ourselves if there were any magic way that could allow us generate unique creative proposals, that hits our clients in the guts with certainty?

We ended up with the two-sides briefing theory.

 often only in a technical point of view. What support, which format, what deliverables, what objectives… The technical briefing is obviously a key point of any project.

But a list of technical specifications can end up generating very different products. Take two famous paintings: 

 from Toulouse Lautrec. Technically, both can be described as

 works of art created by applying paint, pigment, or other coloring agents to a flat surface such as canvas, paper, or board and depicting a show in a circus

. But they look radically different and the impact they have on you is different too.

The difference stands in both the artists’ interpretations and your emotional way of receiving the message.

The difference stands in emotions. Because emotions are personal, unique and genuine. We believe our creative process should play with emotions so we can generate proposals that tell more authentical stories.

 takes so much importance in our creative process: understanding our client’s reality, challenges, objectives; grabbing insight on who is around the table, what are everyone expectations and agenda; understanding what people say, but also focusing on why they say it. We try to focus on human beings; understanding what they need, what they like and above all what they find unique about their organization, their work, their team.

Therefore, in complement to the elaboration of a technical briefing, we set up an emotional briefing thanks to a well-established methodology with different steps: specific questions (formal / informal), presentation and discussion around of references, formalization of both technical and emotional briefings...

Understanding our clients emotionally helps us developing more accurate services. 

Will you be the next one to open your heart to our creativity?

About uniqueness of emotions

You cannot pretend to generate true creativity if you don’t watch trends, if you are not curious enough to guess what’s coming next. But this implies daring to be wrong. A state of mind that requires a huge amount of energy.


After spending 3 years convincing clients that hybrid events was the new normal, we witness today that both organisers and participants see hybrid more as a constraints than an opportunity. We are still convinced hybrid opens new communication doors and extends events reach, but we acknowledge that the “hybrid as new normal” we described so many times as the most certain trend, did not happen.

In the same way, cryptos, NFCs and Metaverse were expected to change the world. They have, and maybe they still will. But after few months of trends, a simple hesitation of few key actors suffices for the whole world to start thinking they might not be as promising as expected. In the specific cases of cryptos, NFCs and Metaverse, if they are still considered promising, they are not trend number one anymore. Because number one today is A.I. (April 2023). And A.I. is actually trending so much that some solutions are already obsoletes  after few months on the market.

Investing in research and innovation is a risk. All financial investments spent in development, testing and commercial efforts can bring very limited return. Worse, the energy and motivation of a team that focused for months on a specific topic can disappear in a snap. You risk a potential high loss simply because you backed the wrong horse, or because some external factors intervened in the process (decision from a key player, war, sanitary crisis, you name it).

So the question is : is it worthy? Financial loss, team motivation, team overload : is the risk worth taking?

Our answer is : it depends how much you learn.

How you consider these fails as an opportunity for your team to grow. How it contributes to your processes, how it helps opening your minds. That’s the interesting part of not knowing : what looks like a lost investment today might actually end up being a winning choice tomorrow (the story of QR code, announced dead few years ago and now trending again is a great example).

How this state of mind cultivates curiosity among your staff. How it therefore helps you fostering creativity.

Daring to be wrong is also making sure to have an opinion and bring something on the table. Recognizing this opinion might be wrong allows debate, brainstorming and ideas generation.

So, we don’t know, we explore and we guess.

Daring to be wrong

THE SKATEROOM is a social enterprise whose main purpose is to help empower youth through art and skateboarding.

Create content to promote “SHRED” by Marc Leschelier for THE SKATEROOM and the first collective show, “WHAT ARE WE SKATING FOR?” ⁠the first collective show, working directly on skateboards as a medium.⁠

We advised THE SKATEROOM on creative and technical solutions, as well as directed a team of camera operators to produce high-quality footage for the performance by Marc Leschelier and for the after-movie of their group show.

The video here under illustrates the work performed under this project.

The Skateroom - Video Presentation

THE SKATEROOM

Have you ever been assigned to a confidential mission?

Well, the fact is Seauton assigned us several secret missions for one of our most prestigious clients: Toyota Motor Europe.

Since 2021, we have been helping them with directing, shooting, and editing internal video products. We’d love to share some images and bits of the finished product, but we can’t, because that’s part of the deal.

Without revealing anything confidential, we can still share a few insights into what these missions are about:

1h30-2h content-oriented video products for internal use only, combining interviews, speaker presentations, and illustration shots.

To present technical characteristics and innovations of new car models to internal services.

Because we are talking about models and technologies that are not yet on the market. Ssssh!

First – Seauton is our sister company (we are part of the same group). We take pride in working with them on this and have fun doing it.

Second – we’ve got the expertise and secret weapons to support them through every step of the project: conception of exciting storylines, breathtaking set design, coordination of set up, video direction of the shoots, and editing.

Third – who never dreamed of being a secret agent?

Toyota Motor Europe

Create an exhibition concept for a video and photo exhibition taking place during a one-day event at the Bozar Centre for Fine Arts in Brussels.
The video installation featured four 360° videos of two minutes each. The installation had to be immersive to get the most out of the 360° dimension of the videos.

We installed a 360° immersive video cylinder where up to 10 people could enjoy an all-encompassing visual and sound experience, without VR headsets. The participants also had the option of selecting the video of their choice through an interactive interface.

For the photo exhibition, we created the scenography and installed wooden structures on which all the exhibition photos were printed. These were totally modular, reusable, and recyclable.

UNESCO

Create a video to promote the partnership between Uhoda Passion Service and Belgian rally driver Thierry Neuville.

We prepared a script and managed every element of the production, making sure that shooting happened at night so that the carwash could remain open during the day. We took care of the editing and post-production of the video, to deliver a result that blew away expectations.



Click here to discover the result.
Disclaimer: Viewer Caution Advised
This video contains flashing lights and images which may trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

We
take
notes
everyday

All29

Design09

Websites09

Digital & hybrid events08

Videos14

Social content10

Spatial design07

Ma Vie En Plus

Flower power !

Testimonials for Solidaris

Blue Monday - the power of illusion

Master the monster

The ability of doing

This one is about us

A multicultural learning experience

About uniqueness of emotions

Daring to be wrong

THE SKATEROOM

Toyota Motor Europe

UNESCO

Uhoda Passion Service x Thierry Neuville

We take notes everyday

All29

Design09

Websites09

Digital & hybrid events08

Videos14

Social content10

Spatial design07

Ma Vie En Plus

Flower power !

Testimonials for Solidaris

Blue Monday - the power of illusion

Master the monster

The ability of doing

This one is about us

A multicultural learning experience

About uniqueness of emotions

Daring to be wrong

THE SKATEROOM

Toyota Motor Europe

UNESCO

Uhoda Passion Service x Thierry Neuville

We
take
notes
everyday