Design is not just visual. It is about creating an emotional connection with your audience. With a strong understanding of our clients’ intention, we curate fresh ideas with novel techniques to illustrate the narrative.

Design

Making your websites faster, lighter and more efficient. Digital technologies evolve each day, so we constantly adapt to stay on point. Then, we give you the keys so you can keep your content relevant with full independence.

Websites

Pulling off seamless customized online and hybrid event experiences. From virtual conferences and summits to live-streamed product launches and webinars, we craft engaging, interactive designs that drive audience engagement and deliver measurable results.

Digital & hybrid events

Social media marketeers are unanimous: video is the most impactful medium. For commercials or short films, we propose striking narratives and produce stunning content that will leave a lasting impression.

Videos

In the age of information inundation, your content needs to be better to stand out. Better means different, innovative, more tailored.

Social content

Spatial design is about navigating forms and spaces. It is also about turning communication and technical constraints into opportunities so we can create exhibitions that vehiculate emotions.

Spatial design

A versatile scenography for Innovation Week 2024

Event scenography is always an exciting challenge. It’s about designing and structuring a space to meet the needs of an event, imagining how participants will move and interact, and ensuring the space looks appealing while remaining functional. This requires a multifaceted approach and a great deal of creativity. Yet, it also comes with its share of constraints: the unique characteristics of a venue, specific communication objectives, and often a pre-existing visual identity or creative direction.

So, being tasked to imagine and implement the scenography of 3 of the largest events organized by the European Institutions becomes a real challenge.

The European Innovation Week 2024, organized by our sister company Cecoforma, presented a particularly ambitious project. Together, we designed the scenography for a week of events held in multiple halls at Tour & Taxis. The scenography needed to adapt to three distinct events taking place throughout the week: the EIC Summit, the Innovation Days, and the opening ceremony of the Belgian Presidency of the European Council. Each event had its own agenda, visual identity, and unique requirements, making versatility and modularity the cornerstone of our approach.

Given the numerous constraints linked to a multiple events week, we focused first on the space division, imagining modular walls and spaces in the sheds of Tour & Taxis. Then, we imagined and selected the most versatile supports, so we could adapt the design and atmosphere for each event, day after day. These supports were obviously mainly digital, so new visual identities could be applied without altering the set up. And finally, we applied specific creative approach linked to the specificities of each event : visual signage, visual identity, light atmosphere and some key furniture.

One of the highlights of this project was the innovative plenary design. We introduced a catwalk-style stage flanked by two blocks of benches facing each other. While this unique setup presented challenges for our AV team—who managed the live show production and streaming across four days—the result was stunning!

Innovation Week 2024

Cecoforma entrusted us with supporting the website update and overseeing the technical setup for the European Sustainable Energy Week in June 2024—the largest European event dedicated to sustainable energy.

The event’s format is unique: the European Commission invites organizations specializing in sustainable energy to develop session content. Through a call for proposals, the organizers select session leaders who are responsible for shaping the sessions. Each submission must include a detailed agenda and a content proposal aligned with the event’s objectives.

This specific approach to content management significantly impacts the project’s overall organization, particularly the website structure and audiovisual (AV) setup.

The website features a series of submission forms that we developed to streamline the selection process and manage content efficiently. A decentralised CMS allows session managers to independently handle their session pages, including summaries, speaker presentations and agendas.

The event’s format also affects the AV setup, which must be versatile and adaptable to meet the varying needs of different session organizers. Due to the packed agenda, the event is hosted across multiple facilities within the European Commission’s premises. The AV setup is harmonized across all rooms and venues to ensure seamless transitions between sessions.

We are particularly proud to have supported our sister company, Cecoforma, in organizing this large-scale event that fosters energy innovation and promotes a shift in mindsets and habits.

EUSEW 2024 - website and AV support to build a brighter future!

We helped them to shift from physical to digital in the space of 3 months, organising our first events with the ENI contract.
We then transformed the largest EU Event on Education into a successful hybrid event attended by thousands of people from all EU member states and extra partner countries.

Reinventing 20 years of business in 3 months during a full lockdown

Finding the best available technical solutions, and where needed we developed our own solutions.

Working with non-mature applications/software in constant evolution

Convincing clients and partners of the importance of digitilisation

Training speakers on how to use the solutions and tools we developed.

The organisers were so satisfied with the digital component of this event they decided they would not go back to physical or hybrid format for the following editions.

By 2021, we had a sufficiently mature knowledge of our digital tools to transpose this know-how to the hybrid world.

Here again, we were up for a challenge: we participated in the creation of the first large-scale hybrid event in Brussels for European institutions.


Helping clients maximise the opportunities offered by hybridization

Creating a program that catered to both physical and digital audiences

Creating highly attractive visual content to engage online audience

And now in 2022, all 3 solutions (physical, digital, hybrid) are mature. Through unbridled imagination and true resilience, we have provided creative solutions for our clients and have become the leader in terms of hybrid & digital events in Europe. We now have the wherewithal to provide high-value services in these three domains. The game today is to understand and frame our client's objectives and understand their realities and their audience's expectations to build a unique and tailor-made combo. So, the real question is: what are your objectives? We’ll help you find a solution to optimize the impact of your event.


Digital events

If you have been to the circus lately, it probably reminded yourself, the illusionist has two tricks : the first is the trick itself: the manipulations, the tools, the engineering he/she uses to create the illusion; while the second is the distraction, to make sure you don’t look too closely and you don’t pay attention to the details, so you don’t see the trick. Well, the Blue Monday uses the same principles: the engineering are the ads, the newsletters, and the sponsored content that brands push in front of our eyes, while the concept fo Blue Monday is the distraction. An excuse to tell us we're missing something, that we need to buy our way to happiness. One hand performs the sleight, while the other distracts you from seeing the truth.

Yes, we do miss the sun (especially in Belgium) during these long months of winter.
Yes, the food, the drinks, the parties, the noisy kids environment during Christmas break haven’t contributed positively to our current well-being and life balance.
Let’s be frank, as magic as Christmas break can be, what we would need at this period of the year is more outside walks, more nature, sports activities, more natural lights and less everything else.
But this temporary depressed mood and this seasonal blue is not a fatality, even if some brands would like us to believe it (so they can sell us what we artificially need).

We challenge brands to think differently.


What we expect from brands today, is to stop proposing artificial services and products to make us feel better during down time and blues periods. We expect brands to contribute to more positiveness in our daily life on the long term. Instead of proposing us a shitty pull-over as a quick-fix to feel better in January, we expect brands to propose us robust outside sportswears, that give us so much comfort that they drive us outside in the middle of the nature 365 days a year, regardless of weather conditions. Instead of luring us with discounts for fleeting city breaks, inspire us with tools to craft our own meaningful adventures, extending the joy of anticipation and planning beyond travel duration, decreasing the need of frequency. Instead of proposing us stuff that fix our short-term artificial needs, we expect brands to embark us in a long-term journey, and adhere to their societal project.

For societal, environmental and economic reasons, what we expect from brands today is an ability to fix our issues on the long-term. We're not just buyers; we're people seeking meaningful, long-lasting improvements in our lives. We don’t want brands to create artificial needs, we want them to address our real ones. This comes with a CSR positioning in terms of organisation, services and projects, that needs to be translated into meaningful communication that gets rid of illusional rendez-vous. 

The time of illusion is over, it’s time to get real.

Blue Monday - the power of illusion

While A.I. has been all around for more than a year, it seems that it has been literally “around” me for a while. Not that I wasn’t interested, but I think I was/am part of those “intrigued-but-afraid people”.

In an interview for PUB magazine few months ago, I described A.I. tools as “extra players around the brainstorming table”. So, not someone who is always right, but someone who brings valuable insights.

But still, my old-fashioned brain had doubts.

Are “they” going to make us obsolete?

Are “they” going to destroy our ability to think, imagine and create?

Will “they” impact our capacity of learning?

Will “they” turn our brains into a soft and chewy marshmallows?

Few weeks ago shared an article with the team, giving a statement strongly against the use of ChatGPT to solve our problems and pointing fingers on risks and threats for our imagination. This initiated an intense debate between us… The debate motivated demos and tests, that initiated new discussions…

I came back home with new questions, new doubts, and the wish to explore more.

Can you please give me the exact prompt you used (to understand how to prompt).

“This answer seems a bit simplistic, can you elaborate a bit more?”

“These two criteria seem missing in your answer.”

Step by step, I was learning how to master the monster.

But everything became obvious the night I try to help someone at home, on a subject completely out of my zone of expertise.

I said :”You know what, let describe your issue and let’s try to solve it the old-fashioned way.”

What I figure that day is that we had a bigger brain than ChatGPT.

It certainly knows lots of stuff, but it still needs our neuronal system, our critical thinking, and our expertise on specific issues to generate rich results. If we have a hangover, so does ChatGPT. If we are trying to solve a problem in the stress, ChatGPT will lose its temper. If we are not smart, ChatGPT is stupid.

This observation raises a persistent question: if our brains is the drivers of GPT’s answers, if we are the driver of A.I.’s quality of results – the future will be influenced by what we decide to do with these tools. Are we worthy of the technology?

Master the monster

If you ever plan joining us, don’t pay too much attention to the job title you will receive when starting at WOOGIE. Indeed, while we’ve been working our management structure since day 1 to ensure efficient methodology and approach, the respective daily tasks of the team may vary from one day to another.

Recently, some of us have turned into flower designers and movers, to pull out a set design from the ground in one day.

Others have travelled Europe fixing cables, cameras and sound issues to manage AV & streaming on various events, mutating into Frankenstein’s monsters between sound engineers, video directors, roadies and event producers.

Our devs have learned how to work with unknown technologies and fix a fucked up code because of a project we inherit from the outside world.

The rest of us was documenting to apprehend client’s realities and contexts to ensure relevant strategies, designs and identities.

If we need titles and management structure to get organized, if we need sharp expertise to meet clients’ expectations, what we cultivate the most at WOOGIE is the motivation and ability of getting shit done. So, we will reshuffle the planning as many time as needed, we will develop new skills, we will join forces with others, we will learn, solve, work, … but whatever happens: we will deliver with fun and pride.

The ability of doing

As the vast majority of conference centres in the world, L42 (Brussels) needed to upgrade its technical services and offer hybrid and digital solutions.

Since 2020, L42 has been collaborating with various technical partners (including us) for setting up ad hoc technical set up for each request. Despite fruitful collaborations, we propose them to investigate on the behalf for a tailored, simple but versatile solution.

The objectives was simple : being able to cover 95% of the hybrid/digital configuration with an in-house set up, that could be operated by a single person, and that we could set up in a couple of hours max.

We spent several hours in our cave, plugging and unplugging cables, testing robotic cameras and sound-system and we ended up with an optimized set up for them:

 to simplify installation/maintenance and operability,

 so it fits on one table and can be stored in a smell storage room,

 - so clients see clearly what’s possible and what’s not,

Technical support and speakers’ training from our staff

 - to organise the event in the best conditions.

The system is in place since September 2023 and we deliver approximately 1 event a week, signs that appropriate and well-sized solutions can generate business.

Want to know more about L42 and organise an hybrid/digital conference there?


Efficiency, Simplified

You are unique. Your reality, your organization and your colleagues are unique. So we had to develop a methodology to ensure we could express your uniqueness in our creative productions.

We tested and experimented different models and processes that help us to catch the essence of your briefing. We asked ourselves if there were any magic way that could allow us generate unique creative proposals, that hits our clients in the guts with certainty?

We ended up with the two-sides briefing theory.

 often only in a technical point of view. What support, which format, what deliverables, what objectives… The technical briefing is obviously a key point of any project.

But a list of technical specifications can end up generating very different products. Take two famous paintings: 

 from Toulouse Lautrec. Technically, both can be described as

 works of art created by applying paint, pigment, or other coloring agents to a flat surface such as canvas, paper, or board and depicting a show in a circus

. But they look radically different and the impact they have on you is different too.

The difference stands in both the artists’ interpretations and your emotional way of receiving the message.

The difference stands in emotions. Because emotions are personal, unique and genuine. We believe our creative process should play with emotions so we can generate proposals that tell more authentical stories.

 takes so much importance in our creative process: understanding our client’s reality, challenges, objectives; grabbing insight on who is around the table, what are everyone expectations and agenda; understanding what people say, but also focusing on why they say it. We try to focus on human beings; understanding what they need, what they like and above all what they find unique about their organization, their work, their team.

Therefore, in complement to the elaboration of a technical briefing, we set up an emotional briefing thanks to a well-established methodology with different steps: specific questions (formal / informal), presentation and discussion around of references, formalization of both technical and emotional briefings...

Understanding our clients emotionally helps us developing more accurate services. 

Will you be the next one to open your heart to our creativity?

About uniqueness of emotions

The European Neighborhood Policy governs the European Union’s relations with 16 of its closest Eastern and Southern neighbors.

Launched in 2009, it aims to strengthen and deepen the political and economic relations between the EU, its Member States, and 6 Eastern European and South Caucasus partner countries: Armenia, Azerbaijan, Belarus, Georgia, Moldova, and Ukraine.

Thanks to cecoforma, the EaP will forever be recalled as WOOGIE's first digital opportunity and we’ll always make all necessary efforts to keep them satisfied.

Indeed, the EaP administration was the first one to jump aboard the digital train in 2020.

Since then we have supported cecoforma in delivering more than 100 digital events.

These events go from small, very interactive meetings to large-scale streaming events.

In spring 2020, we worked hand in hand with cecoforma to offer the EaP administration 100% digital solutions. We conceptualized and developed day and night for 2 months straight, with test learns, demos, and practice runs. We were operational with a 100% homemade streaming tool for the first large-scale event on 25 May 2020.

Sounds like a decade ago, especially considering that none of the big players on the streaming/conferencing system (zoom, Webex, Hopin, Swapcards) was mature and reliable enough at that time.

Since then, we adapted to hybrid when EaP partner countries started to meet in person again.

And today we continue serving them on a weekly basis.

Quite a success story, wouldn’t you say?

European Neighborhood Policy

The two-day event, which took place on 13-14 December 2022 at the Grand Millennium Business Bay Hotel in Dubai, aimed to help food and beverage industry professionals in the Gulf Cooperation Council (GCC) countries leverage the benefits of sustainable, diverse, safe and organic food and drink from Europe.

cecoforma had to take different parameters into consideration while organising the seminar, including the need to create an interactive event that offered networking opportunities, engaging sessions, and an immersive experience for attendees.

The organisers also wanted to ensure that the seminar was accessible to a wide audience, including those who could not attend in person.

WOOGIE took care of the digitalisation of the seminar, creating a web platform and streaming the content during the two-day event.

They ensured that the platform was user-friendly and accessible to all attendees. WOOGIE also provided technical support throughout the event, ensuring that the sessions ran smoothly without any glitches.

Thanks to our common efforts, cecoforma & WOOGIE were able to organise a successful seminar that matched clients expectations.

The event featured expert speakers from the EU, who presented on topics such as the sustainability and safety of EU agri-food production, EU policies on food safety, animal and plant health, and food traceability, among others.

The agenda also included breakouts on specific production methods focused on organic production and business perspectives from those with first-hand experience in this exciting area.

The seminar was not just informative but also engaging, with French Chef Junior Nadje bringing the discussion to life with a cooking show and a menu featuring agri-food products from across the EU's 27 Member States. Attendees had the opportunity to sample and experience these products for themselves, giving them a deeper understanding of the EU's latest initiatives regarding sustainable and organic food.

Through this collaboration, cecoforma & WOOGIE were able to organize a successful seminar that provided valuable insights into the EU's approach to delivering safe and sustainable food. WOOGIE's expertise in digital events helped ensure that the seminar was accessible to a wide audience, including those who could not attend in person. This case study highlights how a collaborative approach to event management can help businesses achieve their goals and provide attendees with a memorable and engaging experience.

We
take
notes
everyday

All36

Design12

Websites12

Digital & hybrid events10

Videos14

Social content10

Spatial design09

Innovation Week 2024

EUSEW 2024 - website and AV support to build a brighter future!

Digital events

Blue Monday - the power of illusion

Master the monster

The ability of doing

Efficiency, Simplified

About uniqueness of emotions

European Neighborhood Policy

Seminar on EU standards for agri-food products

We take notes everyday

All36

Design12

Websites12

Digital & hybrid events10

Videos14

Social content10

Spatial design09

Innovation Week 2024

EUSEW 2024 - website and AV support to build a brighter future!

Digital events

Blue Monday - the power of illusion

Master the monster

The ability of doing

Efficiency, Simplified

About uniqueness of emotions

European Neighborhood Policy

Seminar on EU standards for agri-food products

We
take
notes
everyday